Book Review by Indu Balakrishnan
People don’t buy what you do. They buy why you do it: Simon Sinek.
This is pretty much the summary of the book. And these words make an impact of a lifetime. Suggested by Google when I was looking for digital marketing tips, Simon Sinek’s Start With Why explains a lot about why the question ‘Why’ is essential to be asked and answered.
A question that has been asked to me by my children multiple times, it can be seen as impertinent and rather annoying & tedious. But it opens up to a world of knowledge. Simon Sinek takes this question and elaborates on its importance in the world of business – which is just the tip of the iceberg. The book rambles a bit, concentrating on Apple a tad more than one would like. The point made is brilliant but could have been made sooner without the ‘Apple Overdose.’ But that should take anything away from the takeaway.
People don’t do business with everyone who has what they need.
They do business with people who believe in the same thing they believe in
Why do some brands do better than most in the same industry? Why are some people better understood thereby more influential? The Golden Circle is key. It does not matter what it is. If you can convince someone why they should do it, you have a winning argument in your hands.
As a content writer at Vajra Global – a digital marketing agency, I love the book’s core idea. Successful companies explain WHY they are in the business instead of describing only the WHAT. This helps me write better. And I think I conveyed the core message of a 300-page book in less than 300 words.